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Social Media Strategies for One-Stop Career Center Frontline Staff

The Heldrich Center for Workforce Development has released the latest brief in its series on using social media to support job search. Social Media for One-Stop Career Center Frontline Staff: Supporting Job Search and Improving Customer Service is specifically directed toward frontline staff in the nation's One-Stop Career Centers. The brief discusses the growth of social media in recruitment, reviews key tools, and discusses strategies for using these tools to support job seeker customers. The brief was written by Michele Martin, Savannah Barnett, and Robb C. Sewell.

Also available are a
podcast with co-author Michele Martin and a transcript of the podcast.

A new DOL $20.6 million competition was announced on January 12 that will make 17 grants available, at approximately $1.21 million each, to organizations that provide employment and support services to help former offenders reintegrate into their communities. The grants represent the fifth generation of the Reintegration of Ex-Offenders-Adult Program.

"By supporting these employment training programs, we are fulfilling a core promise of our justice system: Those who do wrong and serve their time deserve a second chance to make a positive contribution to their families and their communities," said Secretary Hilda L. Solis. "Ultimately, these investments are turning 'tax takers' into 'tax payers,' and helping to relieve a major economic strain on state and local budgets, while also helping individuals get back on their feet and enhancing community stability."

Each year, approximately 700,000 inmates are released from state and federal prisons, and return to their communities and families.  Without assistance to make a successful transition, the majority of former offenders return to criminal activity.  In order to successfully reintegrate into their communities, it is essential that these individuals have the skills and support necessary to compete for and obtain jobs. 

A notice of the grants solicitation was published in the January 13 Federal Register.  To view a copy online, visit

On December 22, 2011, Secretary of Labor Hilda L. Solis announced the availability of approximately $98.5 million through the Workforce Innovation Fund (the Fund) to support innovative approaches for the design and delivery of employment and training services.  The fund invests in programs to support, evaluate and enhance workforce investment strategies, particularly for vulnerable populations.  Approximately 20 to 30 grants ranging from $1 million to $12 million are expected to be funded.  Applications under this announcement must be received no later than 4:00 p.m. Eastern Daylight Time on March 22, 2012.

Interested parties are encouraged to review the full Solicitation for Grant Applications (SGA).  Eligible applicants include state workforce agencies, local workforce investment boards and entities eligible to apply for WIA Section 166 grants, as well as consortia of each of these to a) retool service delivery strategies and/or policy and administrative systems and processes to improve outcomes for workforce system customers and b) evaluate the effectiveness of such activities. 

For detailed application information, eligibility requirements, review and selection procedures and other program requirements governing this solicitation, please review the full SGA  at  You can find technical assistance materials to support applications on the Workforce Innovation Fund website located at