I read an article in GCX Magazine that did a great job drawing attention to how the manufacturing industry can serve as the foundation for a green society.  Read the full text of the GCX Magazine article “Green Economy Success Requires Trained Talent” by Ingrid Goncalves.

From the article:

The transition to a green economy isn’t just about saving the environment. It’s also about making our society economically and socially sustainable. When people’s health improves, when they’re well-paid and secure, and when they’re treated fairly, their creative potential is unstoppable —and creativity is the key to finding innovative solutions to the environmental crisis.

Many of the best green jobs are in the manufacturing industry. We’ll need to build our sustainable economy. That means recycling waste into new raw materials for production; updating existing products to make them more eco-friendly; and creating entirely new products and technologies to clean up the environment and develop renewable forms of energy. No wonder 70 percent of private sector research and development takes place in manufacturing.

A key step toward building a viable, high-tech manufacturing industry capable of serving as the foundation for a green society is generating media awareness. Do you agree? How could your agency use available information to generate additional media awareness that would spark the public interest?